The invention of Dubai Chocolate is credited to Alaa Mohra, the founder of Uncle Fluffy, a dessert brand born in Dubai in 2017. Originally famous for its Japanese cheesecakes, Uncle Fluffy expanded into premium chocolate, creating the first line of artisanal Dubai Chocolate bars that reflected the city’s luxury identity.
The Vision Behind Dubai Chocolate
Alaa Mohra envisioned chocolate as more than a sweet treat. He wanted it to represent:
• Dubai’s Luxury Culture: Glossy shells, golden speckles, and premium packaging
• Middle Eastern Flavors: Pistachio kunafa, saffron cream, dates, and berries
• Global Prestige: Chocolate that could serve as a souvenir for tourists and a premium gift for locals
This combination established Uncle Fluffy Dubai Chocolate as the original brand to embody Dubai’s image through chocolate.
Why Uncle Fluffy Is Considered the Inventor
• Authentic Dubai origin (founded 2017)
• Expansion to 30+ branches in 8 countries
• 3M+ followers across social media
• Pioneered the idea of premium chocolate from Dubai sold as souvenirs and luxury gifts
From Invention to Opportunity
The success of Uncle Fluffy’s Dubai Chocolate inspired the creation of the Dubai Chocolate Startup Package, a USD 20,000 turnkey business solution. It includes:
• Chocolate-making equipment and molds
• Branding and packaging design
• Recipe and compliance training
• Supplier lists and distribution strategies
• A ready-to-launch e-commerce store
This package allows entrepreneurs worldwide to start their own chocolate bar Dubai business in just 30 days, carrying forward the vision first invented in Dubai.
FAQs
Who invented Dubai Chocolate?
Alaa Mohra, founder of Uncle Fluffy, invented Dubai Chocolate in 2017.
What makes it unique?
Glossy shells with golden speckles, luxury packaging, and Middle Eastern-inspired fillings.
Is Uncle Fluffy still making Dubai Chocolate?
Yes. It continues to produce and sell Dubai Chocolate in Dubai and internationally.
Why is it called Dubai Chocolate?
Because it represents Dubai’s luxury identity and is marketed as both a souvenir and a premium indulgence.
Can I start my own Dubai Chocolate business?
Yes. The Dubai Chocolate Startup Package provides equipment, training, and branding to launch in 30 days.
Reserve your Dubai Chocolate Startup Package today and launch your chocolate business in 30 days.