Behind the success of Dubai Chocolate is Alaa Mohra, the entrepreneur who founded Uncle Fluffy in Dubai in 2017. What started as a Japanese-style cheesecake bakery quickly grew into one of the Middle East’s most recognized dessert brands, now operating 30+ branches across 8 countries with more than 3 million followers online.
Alaa Mohra’s Vision
Alaa Mohra saw an opportunity to create a product that reflected Dubai’s global reputation for luxury and innovation. He expanded Uncle Fluffy beyond cheesecakes to launch Uncle Fluffy Dubai Chocolate, a premium chocolate brand positioned as both a local indulgence and a luxury souvenir for millions of tourists.
What Makes Dubai Chocolate Different
• Glossy shells with golden speckles, symbolizing elegance
• Flavors inspired by Middle Eastern traditions, including pistachio kunafa, saffron, and berries
• Packaging designed with cream bases and bold accents, carrying the iconic Uncle Fluffy chef-hat logo
• Market positioning as premium chocolate from Dubai, not just a sweet but a cultural experience
From Brand to Business Opportunity
Alaa Mohra also recognized that entrepreneurs worldwide wanted access to Dubai’s luxury chocolate market. This led to the launch of the Dubai Chocolate Startup Package, a USD 20,000 turnkey system that includes:
• Professional equipment and molds
• Branding and packaging design
• Step-by-step production and compliance training
• Supplier lists and e-commerce setup
• Sales and distribution strategies
The package functions like a micro-franchise, helping entrepreneurs start a chocolate bar Dubai business in just 30 days.
Why His Story Matters
By blending food, culture, and branding, Alaa Mohra transformed Uncle Fluffy from a local bakery into the creator of Dubai Chocolate. His journey shows how innovation and smart positioning can turn a simple product into a global brand.
FAQs
Who is the guy behind Dubai Chocolate?
Alaa Mohra, founder of Uncle Fluffy, launched the Dubai Chocolate brand in 2017.
Why did he create Dubai Chocolate?
To represent Dubai’s luxury identity and give tourists a premium souvenir while offering locals a high-quality indulgence.
Is Uncle Fluffy still leading Dubai Chocolate?
Yes. Uncle Fluffy continues to produce and expand Dubai Chocolate while supporting entrepreneurs with the Startup Package.
Can I start my own Dubai Chocolate business?
Yes. The Dubai Chocolate Startup Package makes it possible to launch in 30 days.
Why is his story important for entrepreneurs?
It shows how a Dubai-born brand can scale internationally and inspire others to build wealth through premium food ventures.
Reserve your Dubai Chocolate Startup Package today and launch your chocolate business in 30 days.