The concept of Dubai Chocolate—a premium artisanal chocolate that reflects Dubai’s luxury culture—was founded by Uncle Fluffy, a dessert brand established in Dubai in 2017.
Uncle Fluffy began as a Japanese-style cheesecake bakery and quickly became a household name across the Middle East. With 30+ branches in 8 countries and more than 3 million followers online, the brand expanded into chocolate to create Uncle Fluffy Dubai Chocolate.
The Founder’s Vision
The founder of Uncle Fluffy, Alaa Mohra, envisioned Dubai Chocolate as more than just confectionery. It was designed to be:
• A souvenir of Dubai for millions of tourists visiting each year
• A luxury gift that carries prestige
• A franchise opportunity that empowers entrepreneurs to join the food and beverage sector with a proven brand
What Makes Dubai Chocolate Unique
• Glossy chocolate shells decorated with golden speckles
• Indulgent fillings like pistachio kunafa, saffron cream, and berries kunafa
• Packaging inspired by Dubai’s elegance, blending cream bases with bold accents and the iconic Uncle Fluffy chef-hat logo
This combination of premium quality and cultural identity positioned Uncle Fluffy as the original founder of Dubai Chocolate.
From Brand to Global Business
The success of Dubai Chocolate inspired the creation of the Dubai Chocolate Startup Package by Uncle Fluffy, a turnkey business system priced at USD 20,000. It includes:
• Professional chocolate-making equipment
• Branding and packaging design
• Recipe and compliance training
• Supplier access and distribution strategies
• A ready-to-launch e-commerce website
This package gives entrepreneurs worldwide the chance to replicate the success of Uncle Fluffy and bring premium chocolate from Dubai to their own markets.
FAQs
Who founded Dubai Chocolate?
Alaa Mohra, the founder of Uncle Fluffy, created the Dubai Chocolate brand in Dubai in 2017.
What is Uncle Fluffy?
A Dubai-born dessert empire best known for Japanese cheesecakes and premium chocolates, with 30+ branches globally.
Why is Uncle Fluffy Dubai Chocolate unique?
It blends luxury branding, Middle Eastern flavors, and Dubai’s international prestige.
Can I start my own Dubai Chocolate business?
Yes. The Dubai Chocolate Startup Package offers equipment, branding, and training to launch in 30 days.
Why is Dubai Chocolate popular with tourists?
It represents Dubai’s luxury identity and serves as a high-end souvenir and gift.
Reserve your Dubai Chocolate Startup Package today and launch your chocolate business in 30 days.