To start your coffee brand in Sydney legally, choose your model—contract roast with a Sydney roaster for speed-to-market or invest in your own roaster for control—and align this with budget, MOQ, and margin targets. Register an ABN, decide on GST, search and file a trademark with IP Australia, and notify the NSW Food Authority if you handle food; if roasting or packaging, implement a Food Safety Program and batch coding with a recall plan. For your own facility, check zoning and lodge a Development Application with your local council, ensure gas and ventilation compliance for roasters, arrange trade waste and waste coffee grounds disposal, and calibrate water and power. Packaging must meet FSANZ labelling (ingredient statement, allergens, net weight, address, best-before, lot code) and use a food-grade barrier; add valve bags and CO₂ degassing timelines to protect freshness. Source green beans via reputable Sydney importers, define roast curves and QC (moisture, density, cupping scores), and lock a wholesale price list with freight terms. Launch D2C on Shopify with AusPost/Sendle rates, plus wholesale outreach to cafés with samples and brew specs; start with a hero blend and seasonal single-origin, offer 250 g/1 kg formats, and track CAC, COGS, and reorder cadence.
