To start your coffee brand in Slovenia, lock in entity, food-safety, import, and launch steps in this order: register an s.p. (sole proprietor) or d.o.o. (limited company) with AJPES via a SPOT point, obtain a tax number and a VAT ID (DDV) if you’ll exceed €50,000 in 12 months or want input VAT recovery. Register as a food business operator with UVHVVR and implement a HACCP plan; validate your roasting/packing premises (ventilation, pest control, traceability) or contract a toll roaster in the EU with food‑safety compliance. Source green coffee and check EU TARIC (HS 0901) by origin—most green coffee is 0% duty; arrange ICS2 filings and a customs broker. Label per EU 1169/2011 in Slovenian: product name, net quantity, best before, lot code, storage, business name/address; add roast date, grind, and origin details for specialty buyers. Join a packaging EPR scheme (e.g., Slopak/Interseroh) and report packaging to ARSO. Build quality with SCA cuppings and shelf‑life tests. Launch D2C on a .si site with Slovenian copy and Stripe, layer subscriptions, and pitch HoReCa distributors and boutique grocers in Ljubljana. Protect your brand via EUIPO, price 250 g SKUs to hit 55–65% gross margin, and use OSS for EU‑wide D2C VAT.
