To start your coffee brand in Romania, decide first between private‑label (fast, low CAPEX) and roasting in‑house (control, higher margins). Form an SRL at ONRC and add the right CAEN codes: 1089 (roasting/packaging), 4637 (wholesale), 4791 (e‑commerce), and 4725 or 5610 if you sell retail or serve coffee. For roasting sites, secure 3‑phase power, proper ventilation/afterburner, and obtain DSVSA food business approval with an HACCP plan, traceability logs (one‑up/one‑down), lot coding, pest control, and sanitation SOPs; ISU fire and environmental notifications may apply. Importing green beans requires an EORI number and a forwarder through Constanța; buy FOB/CIF, sample and cup to SCA protocol, and lock prices/currency where possible. Label per EU 1169/2011 in Romanian: product name, roast level, whole/ground, net weight, lot, best‑before, storage, origin or blend, FBO name/address; nutrition is typically exempt. Register your trademark with OSIM (Class 30, plus 35/43 as needed). Consider early VAT registration to reclaim equipment VAT and apply the correct rate on food (coffee is generally 9%—confirm current rules). Budget: €20k–€80k for a micro‑roastery (1–12 kg roaster, grinder, sealer, valve bags); private‑label starts under €5k. Go‑to‑market: eMAG and own shop, HoReCa distributors, specialty cafés; pilot SKUs (250 g/1 kg), medium roast, and seasonal origins.
