To start a coffee brand in Poland pick a structure (sole proprietorship/JDG via CEIDG or sp. z o.o. via KRS) and register the right PKD codes: 10.83.Z (tea/coffee processing), 46.37.Z (wholesale of coffee/tea), and 47.91.Z (online retail). Before production or packing, notify Sanepid and implement HACCP/GHP; keep pest-control logs, water test (if using own source), and traceability. If roasting, secure ventilation, fire safety, and emissions compliance; small roasters may need KOBiZE reporting and BDO registration for packaging/EPR (print BDO number on documents). Label in Polish per EU 1169/2011: product name, net weight, lot, best-before (“Najlepiej spożyć przed”), storage, origin if claimed, and producer/importer details; add allergens only if flavored. VAT: stay exempt until 200,000 PLN turnover, otherwise register; domestic sales use 23% VAT for coffee; use OSS for EU distance sales. Importing green beans (TARIC 0901) typically faces 0% duty; roasted carries duties; get EORI. Protect your brand via UPRP or EUIPO; check TMview and secure a .pl domain. Launch D2C (Shopify/Woo) with BLIK/PayU/Przelewy24, Allegro.pl, and InPost Paczkomaty. Price 250 g specialty at 35–60 PLN; align roast profiles to medium-light. Win wholesale by SCA-calibrated cupping, consistent QC, and fast 24–48 h dispatch. Set up Google Business Profile and local SEO.
