To start your coffee brand in Paris, secure regulatory footing and route-to-market in the first month. Choose SAS/SASU (investor-friendly, payroll-ready), register on formalites.entreprises.gouv.fr to obtain SIREN/SIRET and an APE code, then file an INPI trademark (classes 30 coffee, 35 retail, 43 café) before launch. Declare your food business to the DDPP at least 15 days prior to production; ensure at least one HACCP-trained person, written traceability/recall plan, and supplier specs. If roasting, pick a light-industrial site with extraction/odor control and copropriété approval; plan noise/odor mitigation. Package per EU 1169/2011 in French: product name, net weight, lot, DDM, operator address in the EU, origin if claimed; nutrition table exempt for single-ingredient coffee. Meet EPR rules: contract with Citeo, add Triman and sorting info; use food-contact compliant materials. VAT: 5.5% on packaged coffee (10% on on-premise drinks); set prices to survive 40–55% retail margins. For D2C, publish GDPR-compliant policies and 14‑day withdrawal; use OSS for EU distance sales. Win Paris by placing with bistros/hotels, coworking, and specialty grocers; run tastings in Le Marais and Canal Saint‑Martin; lead with seasonal, traceable lots and a French-first brand voice. Secure AB organic certification via Ecocert if applicable, and document direct-trade claims and roast profiles accurately.
