To start your coffee brand in Paraguay, lock in supply and permits first: source green beans (0901) from Brazil via a customs broker, obtain a SENAVE import permit and origin phytosanitary certificate, then register your company (SRL or SA) through SUACE and get your RUC with SET. For food compliance, secure INAN plant habilitación (BPM) and product sanitary registration; labels in Spanish must show brand, roast date, lot, net weight, origin, RUC, producer address, and expiration, aligned with INTN norms. Decide between contract roasting in Asunción or installing a 1–5 kg roaster (gas + proper ventilation, fire permit, chaff disposal); control quality with a moisture meter (10–12%), Agtron color, and cupping. Package in valve pouches with nitrogen flush, print lot/date, and set 6–9 month shelf life. Price with IVA 10% and plan IRE 10% on profits; open POS with Bancard and enable online sales. Win distribution by targeting Superseis/Stock, Biggie, specialty cafés, and PedidosYa; offer wholesale terms (30–45 day credit, 15–25% margin) and consignment only for flagship accounts. Start lean with PYG 70–200M for equipment, packaging, and permits. Market in Spanish/Guaraní on Instagram + WhatsApp Business, highlight cup profiles and farm traceability; export within Mercosur via VUE/DUE after solid traction.
