To start a coffee brand in Nepal, lock down compliance and supply before design. Register your company with the Office of the Company Registrar, obtain PAN/VAT at the Inland Revenue Department (13% VAT), and register your food business with DFTQC for product standards and labeling. For exports, enroll with the National Tea and Coffee Development Board and secure HS 0901 documents, a Certificate of Origin, and a phytosanitary certificate. Build origin contracts with cooperatives in Gulmi, Palpa, Kaski, and Sindhupalchok; buy by screen and cup score, target green moisture 10–12% and water activity <0.60, and pay premiums against SCA cupping. For roasting, secure municipal permits, 3‑phase power, proper ventilation/afterburner, and fire clearance; log batch profiles and QC. Package in foil one‑way‑valve pouches, nitrogen flush, and print a Nepali label with product name, 100% Arabica, net weight, batch/lot, MFD/EXP, MRP (VAT‑inclusive), and producer address; add importer details if any foreign inputs. Price to a 45–60% gross margin; 250 g specialty typically retails NPR 800–1,400 with 25–35% retailer and 15–20% distributor margins. Launch via Bhat‑Bhateni, SalesBerry, specialty cafés, Daraz, and your site with eSewa/Khalti; drive trial with cuppings, samplers, and barista partnerships; offer filter, espresso, and Nepali preference profiles from day one.
