To start your coffee brand in Michigan, lock in compliance and production before marketing: form an LLC with LARA, get an EIN, and register with the Michigan Department of Treasury (sales/use tax account; brewed beverages are taxable, packaged roasted beans are typically exempt). Plan to roast/pack in a licensed facility—secure an MDARD Food Establishment License (or use a licensed co-roaster/shared kitchen under a written co-manufacturing agreement); skip the Cottage Food route if you need wholesale or online sales. If you roast or package for interstate commerce, complete FDA Food Facility Registration and maintain Good Manufacturing Practices, written sanitation and allergen controls, lot coding, and 1-up/1-down traceability; importing green coffee triggers FSVP obligations. Before installing a roaster, obtain a zoning/CO sign-off and request an EGLE Air Quality determination (Permit to Install or exemption) for the roaster/afterburner; confirm ventilation, chaff disposal, and fire protections. Label bags per FDA: statement of identity (“Roasted Coffee”), net weight in ounces and grams on the principal panel, business name/address, ingredients (and allergens if flavorings), plus a small-business Nutrition Facts exemption if eligible; add roast date, lot code, and brew guidance. Use oxygen-barrier valve bags and target consistent moisture (<12%) with cupping QC. Price for margin (wholesale COGS ≤35%), set MOQs, trademark your brand (USPTO, Class 30), and leverage Michigan retailers, markets, and Pure Michigan Business Connect for distribution.
