To start your coffee brand in Luxembourg, choose the right vehicle and secure mandatory licenses before roasting or selling a single bag. For fast, low-capital setup, incorporate an Sàrl-S (from €1–€12,000 capital) or a standard Sàrl (€12,000) and register with the RCSL; then obtain the autorisation d’établissement from the Ministry of the Economy (Direction générale des PME) for trade/food activities. Register for VAT with the AED and request an EORI if importing green coffee. For production, select a site approved by the commune, implement HACCP, and notify the Luxembourg Veterinary and Food Administration (ALVA); if you claim organic, use an EU-accredited control body. Label in a language consumers understand (typically FR/DE), include allergens, net quantity, best-before, origin/roast date, lot, and operator details. Join an EPR scheme such as Valorlux for packaging compliance. Protect the brand via a Benelux trademark (BOIP) or EU mark (EUIPO). Open a professional bank account, register as employer with the CCSS, and secure product liability and recall insurance. Decide on model: micro-roastery with B2B wholesale, D2C e‑commerce (GDPR-compliant, PSD2 payments), or café + roastery (communal terrace/alcohol permits). Use Luxinnovation/House of Entrepreneurship for grants and coaching, and leverage cross-border logistics via BE/NL ports and central EU distribution.
