To start your coffee brand in Latvia, form an SIA (LLC) with the Enterprise Register, open a business bank account, and register with the State Revenue Service (VID) for taxes (standard VAT 21%; mandatory VAT applies once you pass the national threshold or sell B2C across the EU via OSS). Register your food activity with the Food and Veterinary Service (PVD) and implement a documented HACCP plan covering roasting, packaging, storage, and traceability; obtain an EORI if importing green beans. Choose a compliant site with ventilation, odor control, and fire safety; consider contracting a roastery to go to market faster. Label in Latvian under EU 1169/2011: name of food, ingredients/allergens, net quantity, best-before, lot code, operator address; add roast date, grind, origin only if you can substantiate it. Join a packaging producer-responsibility scheme (e.g., Zaļā josta) and report packaging placed on the market. Use valve bags with oxygen barriers; target water activity below 0.60 and shelf life 6–12 months; validate with periodic cupping. Price to a 55–65% gross margin; Latvian specialty retail typically runs €8–15 per 250 g. Sell via Shopify/Stripe online, Omniva/DPD shipping, cafés, and Rimi/Maxima listings. Protect your mark with EUIPO (Class 30/35) and secure a .lv domain.
