To start a coffee brand in Kazakhstan, incorporate a TOO (LLP) or sole proprietor, obtain a BIN via eGov, choose the simplified tax regime for small businesses or standard regime with 12% VAT (register once you cross the statutory threshold), and open KZT/FX accounts for imports. Source green beans under HS 0901 via the EAEU Common Customs Tariff (green beans are typically duty‑free; roasted can carry duty); arrange a phytosanitary certificate from the exporter and a conformity declaration to TR CU 021/2011 (food safety) and TR CU 022/2011 (labeling), then affix the EAC mark. Implement HACCP from day one; staff need medical books and hygiene training. If roasting locally, ensure your roaster and scales hold EAC approvals (TR CU 010/2011, 004/2011, 020/2011) and register your facility with the sanitary authority; submit a notification of retail trade/food service on the e‑License portal if operating a café. Labels must be in Kazakh and Russian and include composition, net weight, roast date or batch, shelf life, storage, manufacturer/importer, and nutrition; QR to brew specs aids conversion. Protect your brand with a Kazpatent trademark (Nice 30, 43), and sell through HORECA, Kaspi Shop/Pay, Wildberries, and dark‑kitchen pickup in Almaty/Astana; align packaging/EPR reporting with rules.
