Start your coffee brand in Estonia by forming an OÜ online via e‑Residency, then registering your roasting/packing site as a food business with the Agriculture and Food Board (PTA) and implementing a lean HACCP plan covering roasting, packaging, storage, and traceability. Secure an EORI to import green beans (EU duty 0% on unroasted coffee; roasted attracts duty), clear customs with the Tax and Customs Board, and contract a bonded forwarder for faster Tallinn arrivals. Decide early: import green and roast locally (freshness, brand control) or white‑label with an EU roaster (speed, lower capex). For direct‑to‑consumer, VAT-register once you near the €40,000 threshold (standard rate 22%), enable OSS for EU sales, and join a packaging EPR scheme (e.g., ETO/TVO) to report quarterly packaging volumes. Label in Estonian per EU 1169/2011 with lot code, net weight, best‑before, operator address, and origin; add brew data to differentiate. Build distribution where Estonians buy: Shopify + Maksekeskus/Montonio for cards/bank‑links, parcel lockers via Omniva/Itella/DPD, and wholesale to cafes in Tallinn and Tartu. Protect your brand with an EUIPO trademark, GS1 barcodes, and .ee/.eu domains. Timeline: 30–60 days from incorporation to first roast; budget for a sample roaster, ventilation, and a compact afterburner to satisfy air rules.
