To start your coffee brand in Denmark, first create a legal entity (ApS or sole proprietorship), obtain a CVR at virk.dk, register for VAT (25%), and register your roastery or storage site with Fødevarestyrelsen (food business/Smiley), backed by a practical HACCP/egenkontrol plan. Decide early between roasting in-house (5–12 kg CE-marked gas roaster, landlord approval, ventilation/odor control) or using a Danish contract roaster; if importing green beans from outside the EU, get an EORI and arrange customs clearance. Label every bag in Danish: product name, net weight, “Bedst før”, batch/lot, business name/address, origin if claimed, and allergens for flavored coffees; single-ingredient coffee is generally exempt from nutrition labeling. For organic, secure EU/Ø-mærket certification before printing the logo. Use recyclable mono-material bags and meet producer-responsibility rules via the DPA-System (packaging); deposit (“pant”) does not apply to coffee bags. Price specialty retail at roughly 60–120 DKK per 250 g; ship with PostNord/DAO/GLS (typ. 39–49 DKK), and offer MobilePay plus Dankort via Nets. Secure a .dk domain (DK Hostmaster) and a Danish trademark. Win distribution via cafés, offices, and subscriptions; run cuppings and seasonal drops. Roast profiles should suit Nordic preferences and soft Copenhagen water; calibrate espresso for milk drinks. Justify pricing with transparency.
