To start your coffee brand in the Czech Republic, pick legal form (founders use an s.r.o. with CZK 1 capital), secure a trade license (Živnost volná: “Manufacture, trade and services not listed…”), and notify the State Agricultural and Food Inspection Authority (SZPI) as a food business before first sale. Decide whether to roast in-house or private-label with a Czech roaster; in both cases, implement a HACCP plan, document traceability (lot/roast date), and maintain water-activity and QC records. If importing green/roasted beans from outside the EU, obtain an EORI and contract a customs broker; from within the EU, focus on COAs and pesticide compliance. Label in Czech with product name, net weight, best-before, storage, origin/processing info, business name/address, batch, and allergen statement if flavored; add brewing guidance to reduce returns. Register your packaging for EPR via EKO-KOM and use recyclable mono-materials. Launch DTC first: Shopify/WooCommerce + CZK payments (GoPay/ComGate/Stripe), invoices in CZK, and GDPR-compliant policies; connect Heureka and Rohlik/MALL for reach. Price to Czech norms: 250 g specialty bags retail 229–349 CZK; wholesale needs 40–50% margin. Monitor VAT threshold (12‑month turnover) and enable EU OSS for cross-border. Win on profiles for hard water espresso, fast shipping, and café partnerships in Prague/Brno.
