To start your coffee brand in Croatia, decide first between contract roasting (fastest launch) and in‑house roasting (control, higher capex), then register a business as obrt/j.d.o.o./d.o.o. via HITRO.HR, obtain an OIB, and open a business bank account. Register your food business with the sanitary authority and implement HACCP (EU Reg. 852/2004); if roasting, secure a compliant gas installation, chimney/odor mitigation, and local approvals for noise/emissions. Importing green coffee from non‑EU requires an EORI and customs clearance (Rijeka/Koper); intra‑EU sourcing moves freely. Register for PDV once taxable turnover exceeds €40,000 in 12 months; use OSS for B2C sales to other EU states. Labels must follow EU 1169/2011 in Croatian: product name, net weight, roasting/best‑before date, batch, storage, origin (if claimed), business name/address, and allergens if applicable; add grind level, brew ratio, and roast date to win specialty buyers. Enroll in the packaging‑waste scheme (FZOEU registry) and sign a collection contract. Protect your name and logo with a trademark at DZIV or EUIPO. Route to market: Zagreb/Split HoReCa, specialty cafés, tourist retail, and D2C subscriptions; launch 250 g SKUs, target 55–65% retail and 30–40% wholesale gross margins, and offer equipment bundles and private‑label for hotels. Use Croatian suppliers for packaging and logistics.
