To start your coffee brand in Chile, validate demand and lock logistics before branding: decide between importing roasted/green beans or white‑labeling with a local roaster, then secure a customs broker and roasting capacity. Register your company via Empresa en un Día, obtain a RUT with the SII, enable electronic boletas/facturas, and budget 19% IVA on sales and imports. If importing, use HS 0901, obtain SAG phytosanitary clearance (green beans need origin certificates and pest‑free status), and plan port handling to Santiago. If roasting locally, get SEREMI de Salud sanitary authorization for your facility, implement basic HACCP, and document lot traceability and cupping/QC. Label in Spanish per Reglamento Sanitario de los Alimentos and Law 20.606 (front‑of‑pack warnings if applicable), stating origin, net weight, roast date, and shelf life. Price using landed cost (FOB + freight + insurance + duties + IVA) and target 60–70% gross margin DTC; keep CAC under 20% of revenue. Launch omnichannel: Shopify + Transbank Webpay or Mercado Pago, marketplaces (Mercado Libre), and wholesale to cafés/offices; offer subscriptions with free shipping over a CLP threshold via Chilexpress/Starken. Protect your brand with an INAPI trademark. Win on taste: water at 75–150 ppm, brew‑specific roast curves, and weekly freshness drops.
