To start your coffee brand in California, lock down compliance and unit economics first. Form an LLC or corporation with CA Secretary of State, file SI-550 within 90 days, get an EIN, a CDTFA Seller’s Permit, and a business license; file an FBN/DBA if the brand differs from the entity. If you roast/package, you need a California Department of Public Health Processed Food Registration (PFR) and a permitted facility; roasted beans may qualify under Cottage Food (Class A/B) to launch from home, but bottled cold brew requires a licensed facility, a HACCP/process authority letter, and CDPH oversight (CFO not allowed). Secure environmental health permits for retail cafes, an Air Quality Management District permit for your roaster (e.g., SCAQMD/BAAQMD thresholds apply), and fire/building approvals. Labels must meet FDA 21 CFR 101: statement of identity, net quantity (oz/g), business name/address; small-business nutrition facts exemptions apply; Prop 65 warnings are generally not required for coffee. Plan tax: roasted beans are tax-exempt groceries; prepared coffee is taxable; CRV applies to RTD cans. Decide co-pack vs in-house (MOQ, lead time, tolling, QC). Price with 15–20% roast loss, packaging, freight, and 65–75% DTC gross margin (30–40% wholesale). Trademark-clear your brand, insure (GL/product/recall), and set up recall/traceability.
