To start your coffee brand in Brazil, lock in supply, roasting, packaging, and distribution before you design a logo. Choose your model: buy green coffee and roast in-house, use a toll roaster (São Paulo/Minas hubs), or white‑label from a certified facility—decide based on minimums, lead time, and your margin target. Secure origin lots from Cerrado Mineiro, Sul de Minas, Mogiana, or Caparaó; request current crop, screen 16+, SCA 82+ scores, moisture 10–12%, water activity <0.60, and sample across natural vs pulped‑natural profiles. Build cost per 250 g: green price + ~15% roast loss + packaging (valved bags, labels) + labor + freight; aim for 60–70% gross margin. Validate roast curves with SCA cupping, refractometer, and shelf tests; nitrogen flush and use one‑way valves for freshness. Launch D2C with Shopify/Nuvemshop + PIX/boleto; list on Mercado Livre and Magalu; fulfill via Correios (PAC/Sedex) and a regional courier for São Paulo/Rio same‑day. Win retail by offering 30‑day consignment, weekly restocks, and training for café partners. Practical compliance: get a CNPJ, register a food activity, and operate in a facility that meets local Vigilância Sanitária rules; align labeling with ANVISA norms. Consider BSCA membership and Rainforest Alliance lots if you plan to export later.
