To start a coffee brand in Belarus, lock in compliance first: register an IE (individual entrepreneur) or OOO (LLC), opt for the simplified tax regime if eligible, and implement HACCP to meet EAEU TR 021/2011, with labeling built to TR 022/2011 (Russian/Belarusian, ingredients, net weight, roast date, shelf life, storage, manufacturer/importer, EAC mark). Decide early between roasting locally or importing: local roasting gives margin and freshness but needs a food-production site (ventilation, segregated zones, pest control logs, water tests), a roaster with emissions handling, a calibrated scale, date coder, and a degassing‑valve bag line; importing green or finished coffee requires a phytosanitary certificate (for green), a Declaration of Conformity, and customs clearance via an EAEU broker. Build your channel stack around Minsk first: wholesale to cafes/offices, list on Wildberries and your site, and seek trial in chains like Korona/Green via distributors. Set up certified fiscal cash registers for retail and enable ERIP plus cards online. Price in BYN from a landed‑cost bill (beans, duties/VAT, packaging, labor, logistics, marketplace fees), targeting 55–65% gross margin on D2C and 30–40% wholesale. Launch SKUs that fit local demand—250 g espresso and 1 kg HoReCa—paired with subscription and office delivery. Barista training will speed adoption.
