To launch your own coffee brand in Venezuela, lock down permits, reliable sourcing, and a distribution plan that works in USD and bolívares from day one. Form the company at SAREN, obtain your RIF with SENIAT, secure the municipal “patente de industria y comercio,” register the brand at SAPI, and request the food Registro Sanitario for roasted/ground coffee through the health authority (INHRR); also get a local sanitary permit for the facility. Source washed Arabica lots scoring 82+ SCA from Mérida, Táchira, Lara or Yaracuy; set specs (10–12% moisture, screen 15+, max 0 primary defects/350 g), and negotiate USD-indexed contracts. Either white‑label with a licensed tostaduría or install a 5–12 kg roaster with voltage stabilizer and UPS; cup with a Q Grader and lock roast curves for espresso and filter. Package in multilayer PET/AL/PE, 250 g or 1 kg, with a one‑way valve and nitrogen flush; label in Spanish with RIF, Registro Sanitario, lot/traceability, net weight, ingredients (100% café), elaboration/expiry dates, storage, address, and “Hecho en Venezuela.” Set USD‑anchored pricing, accept Pago Móvil for Bs, sell via Instagram + Mercado Libre, supply cafés/bodegones, and ship with MRW/ZOOM. Target COGS ≤45%, roast loss 14–18%, cupping 84+, and a 60–90‑day launch timeline.
