To launch your own coffee brand in Uruguay, move fast on four tracks: sourcing, compliance, roasting, and go-to-market. Secure FOB contracts for traceable green coffee from Brazil or Colombia (Mercosur often means 0% duty), ship to Montevideo free zone, and lock landed cost (CIF + port + 22% IVA cash flow) before pricing. Form a SAS or unipersonal, obtain DGI and BPS numbers, file your trademark with DNPI, and run label and shelf-life validation through LATU; municipal bromatología will clear production lots. Choose a contract roaster in Montevideo/Canelones with sample roaster, colorimeter, moisture/aw testing, nitrogen-flush and one-way valve packaging; agree on cupping scores, roast curves, and valve bag grammages (250 g/1 kg) with roast date printed, not "best before." Build a clean SKU architecture (house blend + seasonal microlot), set ex-factory price using a margin stack (COGS + roasting + packaging + logistics + 30-40% wholesale margin). Launch D2C via Tiendanube or Shopify with Mercado Pago; add last-mile via DAC/UES and same-day in Montevideo. Win wholesale by hosting cuppings, providing grind cards, and lending a hopper. Track repeat rate, grind complaints, and TDS extraction to tune profiles; refresh creatives around harvest cycles. Use GS1 Uruguay for barcodes, traceability, and labeling.
