To launch your own coffee brand in the United States legally, pick a go‑to‑market model and lock down compliance, sourcing, and margins from day one. Decide between private label/co‑packer (low CapEx, MOQs ~100–300 lb) or roasting in‑house (higher control; FDA facility registration and FSMA Preventive Controls; insist on GMP/SQF if outsourcing). Form an LLC, get an EIN and resale certificate, clear a trademark via USPTO TESS, then file TEAS Plus. Build labels that meet FDA: statement of identity, net quantity in oz and g, ingredient list (e.g., 100% Arabica; disclose allergens in flavors), business name/address; Nutrition Facts generally exempt for unflavored single‑ingredient coffee; California Prop 65 warning not required for coffee. Use 12 oz (340 g) one‑way valve bags; start with stock bags + labels before 5k+ custom MOQs; nitrogen flush; store 60–70°F, dry, dark. Target water activity ≤0.60, cup every lot, maintain traceability (roast date + lot code). Price for 70% DTC gross margin; wholesale keystone 50%; keep COGS ≤35% (beans, roasting, packaging, labor, fulfillment). Launch on Shopify with subscriptions; add Amazon (GS1 UPC, Grocery approval) and Faire/locally for wholesale. Ship USPS Priority/Cubic for 1–4 bags; use a 3PL once >50 orders. Differentiate with tight positioning and QC consistency.
