To launch your own coffee brand in Tennessee properly, lock down compliance, supply, and unit economics first. Form an LLC with TN Secretary of State, get an EIN, register for sales tax with TN Department of Revenue, and obtain a county/city business license. Choose your production path: (1) private-label with a Tennessee roaster (fastest to market, co-packer handles FDA/TDA compliance), (2) roast in a permitted commercial kitchen, or (3) apply for a TDA Domestic Kitchen or Food Manufacturing permit for non-potentially hazardous foods like roasted coffee; pass inspection and implement GMPs and batch lot coding. If you manufacture or ship interstate, ensure the facility is FDA-registered. Labeling must include statement of identity, net quantity in oz and grams, ingredients/additives, allergens, manufacturer name/address, and lot/roast date; Tennessee follows FDA principal display and information panel rules. Build COGS with 14–18% roast loss, packaging, labor, and freight; price for ~65% DTC margin and ~50% wholesale. Source traceable green via importers or a local co-roaster; cup and lock profiles. Minimum equipment: sample roaster, precision scale, color meter optional, heat sealer, nitrogen or one-way valve bags. Launch channels: Shopify, Tennessee farmers’ markets (follow TDA rules), cafes; carry $1M–$2M product liability insurance and use GS1 UPCs.
