To launch your own coffee brand in Sydney, lock in supply, compliance, and unit economics before you order a single bag. Start by securing a white‑label or toll‑roast partner in Sydney; cup samples, define roast curves, and agree MOQs (typically 10–60 kg per profile) and lead times. Register an ABN and business name, search IP Australia’s ATMOSS, and file a trademark in classes 30/35/43 to protect your brand. If you only sell roasted beans, notify your local council as a retail food business and follow FSANZ labelling: brand and address, lot/batch, net weight, best‑before, ingredients (coffee), country‑of‑origin, and any claims you can substantiate; serving milk drinks triggers Food Safety Supervisor requirements. Choose recyclable packaging with a de‑gassing valve and obtain an ARL via PREP; add GS1 barcodes for retail. Build a Shopify store with subscription, set up Google Merchant Center, and create LocalBusiness and Product schema. Price from hard numbers: green cost + 12–18% roast loss + packaging ($0.40–$1) + label + labor + freight; target 65–70% DTC margin and ~40% wholesale. Launch through Sydney markets and offices, list on Ordermentum, and pilot two SKUs (one blend, one seasonal single). Track batch traceability and set a simple recall plan. Now.
