To launch your own coffee brand in Slovenia, build the legal, supply, and compliance stack first, then scale channels. Register an s.p. (fast, low cost) or a d.o.o. (limited liability; EUR 7,500 capital) via SPOT/AJPES; open a business account, get your tax number and VAT ID (22%; mandatory above €50,000 turnover), and enable fiscal receipts with FURS. Notify UVHVVR as a food business operator at least 15 days before production, implement a lean HACCP plan, and set up full traceability. Import green coffee through the Port of Koper with an EORI; classify under HS 0901 in TARIC (most green arabica 0% duty; roasted/decaf differ). If you prefer speed, partner with a Slovenian specialty roaster for white‑label production (typical MOQ 50–150 kg/month) and lock roast profiles via SCA cupping. Label in Slovene per EU 1169/2011: product name, net weight, best‑before, lot/traceability, storage, operator’s address, origin if claimed; add brew grind, roast date, and QR traceability. Use food‑safe packaging (EU 1935/2004), obtain barcodes from GS1 Slovenia, file a trademark with URSIL or EUIPO, and join a packaging PRO (e.g., Slopak) for EPR compliance. Launch with D2C subscriptions, HoReCa distributors, and key retailers; target €9–14 MSRP for 250 g and 50–60% gross margin.
