To launch your own coffee brand in Serbia, decide fast between white‑label roasting with a local partner (fastest to market) or building a small roastery (higher margins, control). Validate demand: target espresso‑heavy cafés and traditional “domaća kafa” drinkers; test 3 roast profiles (medium‑dark espresso, omni‑roast filter, Turkish grind) with blind tastings in Belgrade/Novi Sad. If importing, bring green coffee (HS 0901) via Thessaloniki or Bar with a customs broker; green has lower duties than roasted, and you keep freshness. Register a company with APR (most choose d.o.o.), set up HACCP, notify the sanitary inspectorate of your facility, and add PDV registration when your turnover approaches the threshold. Equip a 5–15 kg roaster, sample roaster, moisture meter and Agtron color, and pack in valve bags with nitrogen flush; print Serbian labels with name, origin/variety, net weight, roast date, lot, best‑before, storage, producer contact, and country of origin. Price retail 200 g at 700–1,400 RSD; plan wholesale margins of 30–40% and offer grinders or per‑kg rebates to HoReCa. Launch e‑commerce with COD via Pošta Srbije/D Express, plus Glovo/Wolt; push Instagram/TikTok, host cuppings, and highlight traceability. Typical capex: €12–35k; timeline: 60–90 days. Secure reliable water filtration and barista training to nail consistency daily.
