To launch your own coffee brand in San Marino, lock down licensing and food safety first, then secure roasting, packaging, and routes to market. Form an S.r.l. with the San Marino Chamber of Commerce, obtain a business license from the Economic Activities Office, and file an HACCP plan with the Health Authority; if you roast in-country, add an emissions/odor permit and a site layout with food-grade surfaces and segregated green/roasted zones. Reduce capex by private-labeling with an Italian/EU roaster while you validate demand. For imports, leverage the customs union with Italy: appoint a customs broker, get an EORI code, and ship green coffee via Genoa/Trieste under FCA/FOB. Labels must align with EU 1169/2011: Italian language, product name, net quantity (g), ingredients (100% coffee), lot code, best-before, storage, and your San Marino address; avoid unsubstantiated claims. Target aW ≤0.60, print roast date and use valve bags with nitrogen flush; keep retain samples and traceability for five years. Register your trademark locally and with EUIPO. Set up indirect-tax invoicing and GS1 barcodes. Launch via HoReCa in Emilia‑Romagna/Marche, retail in San Marino, and EU e‑commerce with Italian fulfillment. Price from landed green + roasting + packaging + logistics, then build margin for distributors.
