To launch your own coffee brand in Romania fast, start with contract roasting (toll roasting) to validate demand, then scale to a micro-roastery once monthly volumes exceed 300–500 kg. Register an SRL at ONRC with CAEN 1083 (coffee processing) plus 4791 (online retail) and 4637/4729 for wholesale/retail; obtain Food Business Operator approval from DSVSA, implement a HACCP plan, and label in Romanian per EU 1169/2011 (brand, net weight, roast date/lot, best-before, ingredients, storage, origin, operator contact). If importing green coffee from non‑EU origins, get an EORI and clear via Constanța or an EU distributor. Use oxygen‑barrier bags with one‑way valves in 250 g and 1 kg formats, enroll with an OIREP for packaging compliance, print GS1 barcodes, maintain moisture 10–12% and water activity ≤0.60, and degas 24–48 hours before shipping. Price for margin: target 4–6x green‑bean cost; typical retail is 30–55 RON/250 g for specialty. Build demand through Romanian HoReCa placements (espresso dial‑in sheets, staff training, grinder), a Shopify/WordPress store with Netopia payments and Fan Courier/Sameday fulfillment, and a subscription with roast‑day dispatch. Protect your name at OSIM (or EUIPO), sign green‑bean MOQs (30–60 kg/origin), cup to SCA protocol, and reorder on a four‑week rolling forecast to stabilize monthly cashflow.
