To launch your own coffee brand in Qatar, finalize your business model and secure approvals before you roast or import. Decide on roastery-only, private label, or café-plus-retail, then reserve a trade name and form a WLL; obtain Commercial Registration (MoCI), a Commercial/Trade License from the Municipality (Baladiya), and Civil Defense NOC for your site. For food activity, register with MoPH Food Safety, issue staff health cards, and implement HACCP. Set up import by obtaining a Customs/Importer Code in Al Nadeeb; expect 0% duty on green coffee and ~5% on roasted, and comply with GSO Arabic labeling (product name, net weight metric, ingredients/allergens, country of origin, production/expiry, batch) plus GS1 barcodes. Build a compliant roastery: three‑phase 415V, LPG permit, proper ventilation, a 5–15 kg drum roaster, destoner, moisture/color meters, and one‑way‑valve bags with nitrogen flushing; control storage at 18–22°C and <60% RH. For e‑commerce, file MoCI e‑commerce notification, integrate QPAY or PayTabs, and use Qatar Post/Aramex/Talabat for delivery. Protect IP via MoCI trademark (Arabic and English) and a .qa domain. Win sales through HoReCa supply, Carrefour/LuLu listings, cuppings, and barista training. Typical timeline: 6–10 weeks; indicative costs: QAR 15k–40k licensing, QAR 150k–500k fit‑out; consider QFZA/QDB for 100% ownership and SME finance.
