To launch your own coffee brand in Montana, move fast on structure, licensing, and production so you can sell legally and profitably in 60–90 days. Form an LLC with the Montana Secretary of State, secure an EIN, and lock a trademarkable name and domain; Montana has no state sales tax, so price for margin, not tax. Decide roast model: in-house (buy a 1–15 kg drum or fluid‑bed roaster, budget ventilation, afterburner, and a fire inspection) or use a Montana co‑packer/private labeler to avoid capex. For in-house, get your facility approved by your county health department and DPHHS Food and Consumer Safety, then obtain the appropriate food establishment/manufacturing license; wholesale requires FDA facility registration. Build supply: contract green coffee with reputable importers, cup weekly, and log roast profiles. Package for freshness: one‑way valve bags, nitrogen flush if budget allows; expect 12–18% roast loss, 6–12 months shelf life whole bean, 2–4 months ground. Label correctly: statement of identity, net weight, business name/address, lot code, origin claims you can substantiate, and small business nutrition exemption if eligible. Go‑to‑market: apply to the Made in Montana program, start DTC with Shopify subscriptions, sell wholesale to grocers/cafés (30–40% margin), and price DTC for 60–70% gross margin.
