To launch your own coffee brand in Moldova, lock the essentials first: incorporate an SRL at the Public Services Agency (ASP), choose CAEM/NACE 10.83 (processing of tea and coffee) plus wholesale/retail codes, open MDL/EUR accounts, and register your food business with ANSA with a focused HACCP plan covering roasting, packaging, storage, pest control, and traceability. Decide contract roasting (faster entry, lower capex) versus owning a 5–15 kg roaster in Chișinău (higher control/margins); if in-house, engineer exhaust/odor control and fire safety to meet municipal permits. For green coffee (HS 0901), set supplier specs (SCA 82+ score, moisture ≤12%, defect limits), negotiate FOB, and model landed cost: freight, duty per Customs Service tariff, broker fees, shrinkage 15–18% during roast, packaging, and VAT (coffee typically 20%); use a licensed customs broker and obtain certificates of origin for tariff preferences. Protect your name with AGEPI (Nice 30, 35, 43) and secure a .md domain. Labels must follow Law 279/2017 in Romanian: product name, net quantity, roast date/batch, best-before, origin, roaster/importer, storage, contacts; add valve bags and nitrogen flush to extend shelf life, and report packaging or join a recovery scheme. Build pricing by contribution margin, set 8–12 week supply lead times with safety stock, and sell via D2C subscriptions, sample packs, and COD, plus HORECA with a clear ex-VAT price list and Net 7–14 terms.
