To launch your own coffee brand in London fast, lock in compliance, roasting, and routes-to-market in a 30-day plan. Register as a food business with your London borough at least 28 days before trading, implement a documented HACCP, and prepare for an EHO visit; coffee sold for home use is usually VAT zero-rated, while hot drinks are standard-rated. Choose a London contract roaster/private-label partner with cupping access, profile development, and MOQs you can meet (typical 30–120 kg per run); specify target roast dates, degassing valves, nitrogen flush, and oxygen <2% at pack. Label every 250 g/1 kg bag with business name and UK address, net weight, ingredients (“100% coffee”), roast date, best-before, storage advice, batch/lot, and origin/variety if claimed. If importing, secure an EORI; green coffee (HS 0901) is commonly 0% duty, roasted carries duty—confirm the UK Global Tariff. Price on landed COGS + packaging + fulfillment, target 60–70% gross margin DTC and 40–55% wholesale; print and ship within 72 hours of roast for freshness. Launch your own coffee brand London via Shopify + Recharge subscriptions, Royal Mail Tracked Small Parcel, London indie wholesale with NET30, and pop-ups/markets (street trading licence where required), backed by monthly cuppings and QC discipline.
