To launch your own coffee brand in Liechtenstein, move fast on four pillars: legal setup, food compliance, supply chain, and go‑to‑market. Form a GmbH (min. CHF 10,000 capital) or AG (CHF 50,000), file with the Commercial Register (Amt für Justiz), secure a trade license (Gewerbebewilligung) via the Office of Economic Affairs, and register for VAT if annual global turnover exceeds CHF 100,000 (domestic coffee is taxed at the reduced 2.6% rate). For roasting or repacking, get premises approved by the Food Control and Veterinary Office (Lebensmittelkontrolle/Veterinärwesen), implement HACCP, manage allergens, and document an ochratoxin A testing plan; label in German per Swiss‑aligned rules: product name, net weight, origin/roast date or best‑before, lot, storage, operator name/address, and allergens if applicable. Import green beans through Swiss customs (BAZG) under the Swiss–Liechtenstein customs union; coffee duty is abolished, but provide invoices, origin proofs, and comply with plant health rules. Reduce neighborhood impact with proper ventilation and catalytic filtration on roasters. Protect your brand via a Swiss‑Liechtenstein trademark (IPI) and secure GS1 barcodes. For D2C and B2B, use CHF pricing, clear shipping terms, and IOSS via an EU intermediary for sub‑€150 EU parcels. Prioritize freshness (small batch, one‑way valve bags) and reliable recurring subscriptions.
