To launch your own coffee brand in Lebanon, lock down compliance, supply, and roasting consistency before logos or social. Register your trade name and trademark with the Ministry of Economy and Trade; choose SARL if you need limited liability; open a USD-friendly bank account and onboard a licensed payment gateway, but keep COD as backup. Secure a food-handling permit from your municipality, implement a basic HACCP plan, and align labeling with LIBNOR: Arabic/English, net weight (g), roast date/best-before, origin, producer address, batch code, and barcode via GS1 Lebanon. Import green beans through Beirut Port using HS 0901 with a customs broker; collect ICO origin and phytosanitary certificates; model landed cost including freight, broker fees, VAT (11%), and storage. Invest in a stable 1–5 kg drum roaster, generator/UPS for outages, and humidity control; expect 12–16% roast loss and include it in unit economics. Offer SKUs for Lebanese/Turkish coffee (fine grind, cardamom optional) and espresso/filter; nitrogen-flush valve bags, 250 g and 1 kg. Price at 2.2–2.5x COGS retail, 30–40% margin wholesale; push subscriptions. Launch via pop-up cuppings in Mar Mikhael/Gemmayze, Horeca sampling, and office coffee pilots; fulfill with a local 3PL (e.g., Aramex, Wakilni) same/next day nationwide. Track CAC, churn, repeat purchase.
