To launch your own coffee brand in Latvia, register an SIA (share capital €2,800, or low‑capital SIA from €1–2,799), obtain PVD (Food and Veterinary Service) food business registration and implement a documented HACCP plan before roasting or repacking, and set up VAT (21%) and EORI for imports. If importing green coffee (CN 0901) via the Freeport of Riga, arrange a reliable customs broker, choose Incoterms that give you quality control at origin (FOB/EXW), and require moisture and defect reports with pre‑shipment samples. For labels, comply with EU 1169/2011 and Latvian language requirements: product name (roasted/ground), net weight, best‑before, lot code (2011/91/EU), storage, business name/address, allergens if flavored, and origin when making origin claims; add roast date and grind size for specialty buyers. Join a Latvian producer responsibility scheme (e.g., Latvijas Zaļais punkts) for packaging, secure GS1 barcodes, and register your trademark with the Latvian Patent Office or EUIPO. Either lease a PVD‑compliant roasting site (food‑grade surfaces, pest control, traceability logs) or contract roast with a certified Baltic partner to accelerate launch. Price for 60–70% DTC gross margin and 30–50% wholesale; sell via a .lv Shopify store with Omniva/DPD, pitch HoReCa and chains (Rimi, Maxima), and leverage ALTUM/LIAA programs for equipment or export support.
