To launch your own coffee brand in Jordan fast and legally, incorporate with the Companies Control Department (trade name and commercial registration), obtain a JFDA food establishment licence and municipal health permit, then register for tax with the Income and Sales Tax Department. Decide build vs. buy: rent a roaster in Sahab/Al‑Qastal or white‑label with an approved roastery; ensure HACCP, pest control contracts, gas and chimney compliance, and an afterburner where required. If importing green beans via Aqaba, use HS 0901, check current customs and sales tax, and align to JSMO standards; secure a freight forwarder and moisture‑safe storage (RH <60%, water activity <0.60). Create three SKUs suited to Jordan (Arabic/Turkish with cardamom, espresso, filter), pack in 250 g and 1 kg bags with one‑way valves; label in Arabic and English with brand, net weight, roast date, origin, importer/producer address, lot, and best‑before. Protect your brand by filing a trademark (Class 30; consider 35/43) and lock a .jo domain. Price with roast loss 14–18%, packaging ~0.25 JD/bag, delivery, and a 30–40% wholesale margin. Sell D2C with HyperPay/PayTabs/Zain Cash, ship via Aramex, seed cafés in Amman/Irbid/Aqaba, and run cupping events and QR‑driven subscriptions. Track CAC, retention, and shelf‑life QA metrics monthly.
