Launch your own coffee brand Greece by moving fast on compliance and channel fit: finalize sourcing, roasting, and labeling while tailoring SKUs to the freddo espresso/cappuccino market that dominates year‑round. Decide your model early—import green (CN 0901, 0% EU duty) and roast locally, or contract roast with a certified facility—to control freshness, cost, and MOQs. Register your entity with GEMI, obtain an EORI for imports, implement a HACCP plan with EFET notification, and secure municipal approvals for roasting (venting, noise, waste). Labels must be in Greek and EU‑compliant: product name, net weight, lot code, best‑before, roast date, origin, business name/address, storage; add organic/Fairtrade marks only if certified (BioHellas/DIO). Choose packaging with a degassing valve and OTR < 0.5 cc/m²/day; print GS1 barcodes for retail. Price by channel: specialty 250 g at €8–15; HoReCa espresso blends by €/kg and extraction yield. Build distribution via HoReCa reps, kiosks, and e‑commerce (Skroutz + Shopify with Viva Wallet); plan cold‑chain alternatives for RTD. Manage logistics through Piraeus/Thessaloniki, 3PL, and island couriers. Track water activity (<0.60), cup profiles, and consistency with QC logs; publish brew recipes for freddo to drive conversion. Negotiate payment terms, forecast demand, and join HERRCO for packaging recycling cost control planning.
