To launch your own coffee brand in Frankfurt without missteps, pick a legal form (Einzelunternehmen, UG, or GmbH) and file a Gewerbeanmeldung, then register with the Gesundheitsamt and create a HACCP plan; if you import green coffee, obtain an EORI number and plan for Kaffeesteuer (~€2.19/kg roasted; ~€4.78/kg soluble) plus 7% VAT on beans. Decide early between contract roasting (Lohnröstung with a Rhine‑Main roaster) versus installing your own roaster—if in-house, clarify exhaust, fire safety, and building approvals with Bauaufsicht and your Schornsteinfeger. Labels must meet LMIV: origin, processing method, net weight, lot code, roast date, MHD, contact details; flavorings and allergens require clear statements. License all packaging in LUCID (VerpackG) and a dual system; coffee itself is not Pfand. To sell “Bio,” secure DE‑ÖKO certification via a control body. Build a product/market fit for Frankfurt: 250 g SKUs at €10–15, office-friendly blends for the Bankenviertel, limited microlots for specialty cafés, and corporate gifting. Launch ecommerce on Shopify with Germanized, DSGVO-compliant policies, product schema, and clear Widerruf; set DHL/DPD rates, order cutoffs, and delivery SLAs. Open B2B by pitching bakeries and offices, and test weekly markets (e.g., Konstablerwache). Track repeat rate, contribution margin, and roast consistency via cupping and batch traceability.
