To launch your own coffee brand in the Czech Republic, first choose a structure (s.r.o. for liability) and obtain a trade license at the Živnostenský úřad, then register your food operation with SZPI and notify the Regional Hygiene Station if you serve beverages onsite, backed by a HACCP plan and traceability logs and recall procedures. If importing green coffee from outside the EU, get an EORI number and set up customs clearance (CN 0901); if roasting, ensure food-grade surfaces, pest control, scales, and batch records. Label bags in Czech with product name, roast date, net weight, lot/traceability code, country of origin, best‑before date, storage advice, and responsible operator; add allergen statements if applicable. Register for VAT once you exceed the CZK 2,000,000 12‑month turnover threshold; invoice correctly and keep stock movement evidence. Comply with packaging producer responsibility via EKO‑KOM and file reports. Decide your channel mix early: ecommerce with Zásilkovna/PPL, marketplaces, and HoReCa; target 60–70% margin D2C and 30–40% wholesale, with 1 kg and 250 g SKUs plus sampler packs. Establish purchasing (contract a European importer for QC and continuity), develop 2–3 core blends plus seasonal singles, and standardize roast profiles and cupping protocols to keep flavor consistent across batches.
