To launch your own coffee brand in Croatia, set up an obrt or d.o.o., obtain an OIB, register as a food business operator with the competent authority (State Inspectorate), and implement a documented HACCP system per EU 852/2004 before roasting or packaging. If importing green coffee from non‑EU origins, get an EORI, use a customs broker, and ensure phytosanitary/ICO paperwork; for EU sourcing, verify supplier traceability and organic certificates if claimed. Labels must comply with EU 1169/2011 and be in Croatian: product name (roasted/ground coffee), net quantity (g), best‑before, lot, business name and address, storage/prep instructions, and origin only if substantiated; nutrition is typically exempt for plain coffee. Register for PDV once annual turnover exceeds €40,000; apply the standard rate to domestic retail and use the intra‑EU reverse charge for B2B with valid VAT IDs. Decide between contract roasting (fast, low CAPEX, QA via cupping specs) and owning a CE‑marked roaster (ensure ventilation permits, fire safety, and waste handling). Use oxygen‑barrier bags with one‑way valves (target OTR <0.5 cc/m²/day), nitrogen flush, and GS1 Croatia GTIN barcodes. Control quality via SCA cupping, moisture 10–12%, aw <0.60. Secure a trademark with DZIV or EUIPO (Nice 30/35). Sell via HORECA distributors and a GDPR‑compliant .hr webshop, targeting ≥50% retail and ≥30% HORECA gross margins.
