To launch your own coffee brand in Chile legally, lock down supply, compliance, and sales channels in parallel. Decide model first: import green beans and roast with a certified “tostaduría” (maquila) holding Resolución Sanitaria from SEREMI de Salud, or private-label with an established roaster to skip capex and validate demand. Form an SpA, obtain RUT, and enable electronic invoicing with SII to reclaim 19% IVA on inputs. If importing, verify HS 0901 tariff in Aduanas, pick Incoterms (FOB for cost control), and land cost your SKU: beans + freight + insurance + customs + IVA + roasting + packaging + marketing; target 60–70% gross margin retail. Packaging must comply with Chile’s Reglamento Sanitario de los Alimentos: Spanish label with product name, net content, country of origin, lot, best-before, ingredients (100% café arábica/robusta), allergens (if flavored), storage, and responsible company; use a one-way valve, 250 g and 1 kg formats. Register your brand with INAPI early to avoid conflicts. Fit roast profiles to local taste (medium to medium-dark) and offer whole-bean plus grind sizes for espresso, V60, and moka. Launch DTC with Shopify + Transbank Webpay or Mercado Pago; pilot wholesale with cafés and major chains (Lider, Jumbo, Tottus, Unimarc, OXXO).
