To launch your own coffee brand in Bosnia and Herzegovina, validate demand and channel fit first: run paid tastings in Sarajevo, Banja Luka and Tuzla, and secure 10–20 HoReCa preorders before buying equipment. Choose structure based on scale—obrt for a small craft roastery, d.o.o. for retail chain supply—and register, open a bank account, and fiscalize your point of sale. Secure HACCP, fire safety, and sanitary approvals for a gas‑fired 5–12 kg roaster (three‑phase power, proper flue, CO monitoring). Import green coffee via Ploče or Bar with a local freight forwarder; you’ll need a phytosanitary certificate and customs clearance with UIO; duties on green beans are typically low/zero. Build cost per 250 g: green price ÷ 0.82 roast yield + packaging (BAM 0.40–0.80) + labor + transport; target 55–65% gross margin wholesale, 65–75% D2C. Register for VAT (PDV) if your turnover exceeds ~50,000 BAM/year and use a fiscal printer for retail. Label in Bosnian/Croatian/Serbian with roast date, net weight, origin, lot, and best‑before; add GS1 barcode from GS1 BiH. Start with three SKUs: džezva grind, espresso, and whole bean; nitrogen‑flush, 9–12‑month shelf life. Sell D2C (Shopify + Monri/COD) and through Bingo/Konzum and cafés; offer sampling, barista training, and subscription deliveries nationwide.
