To launch your own coffee brand in Bangladesh, move fast on five essentials: compliance, sourcing, roasting, packaging, and distribution. Register a Trade License, eTIN, and VAT BIN, secure BSTI certification for packaged coffee, and file your brand mark at DPDT; labels must show Bangla and English, net weight, batch, roast date, MRP, and manufacturer details. Source green beans via LC under HS 0901 through a customs broker or build local supply with Bandarban smallholders; cup every lot, set target cupping score 82+ for specialty, and model landed cost and yield to hit a 40–55 percent gross margin. Install a 1–5 kg roaster with dehumidification; track moisture, density, and color; create milk friendly and filter profiles; nitrogen flush and pack in foil valve bags within 30 minutes of roast drop. Store below 25°C and 60 percent RH; ship within 72 hours; aim shelf life 6 months with roast date visible. Launch with cafés in Dhaka and Chattogram on wholesale or consignment, list on Chaldal and Daraz, and enable SSLCommerz and bKash subscriptions. Publish brew guides, QR based traceability, and office pantry plans; maintain HACCP, fire safety, and basic lab tests for water activity and microbiology. Track CAC and repeat purchase rate.
