To launch your own coffee brand in Austria, pick a model first: private‑label with a local roaster (fast, low CAPEX) or in‑house roasting (control, higher compliance). For in‑house, register as a food business with your Bezirkshauptmannschaft/Magistrat, implement HACCP (EU 852/2004), secure ventilation/fire approvals, and plan for roast loss (~12–18%). If importing green beans, obtain an EORI, source via EU importers (Trieste/Hamburg), cup samples, lock specs (origin, screen size, moisture, defects), and agree seasonal volumes. Label in German per EU 1169/2011: product name, net quantity, MHD, lot, storage, roast date, grind/whole‑bean, origin (country/region if claimed), and your Austrian operator address; add an EAN and batch traceability. License your packaging with an approved EPR scheme (e.g., ARA) and show prices incl. VAT online with Impressum and FAGG‑compliant returns. Typical VAT on retail coffee is 10% (confirm with your Steuerberater). Price for 60–70% gross margin; e.g., green €6/kg + 15% roast loss, toll roast €2.50/kg, packaging €0.40 yields a €9–12 RRP per 250 g. Launch D2C (subscription + gift boxes) and B2B (1 kg for cafés/hotels in Vienna/Salzburg), offer equipment support and tastings, register your brand with the Österreichisches Patentamt or EUIPO (Nice 30/35), and ship via Österreichische Post/DPD within 48 hours nationwide.
