To launch your own coffee brand in Andorra, choose your model first: contract-roast in Spain/France and import finished coffee, or install a 5–15 kg roaster locally for full control; the decision hinges on customs complexity, capex, and speed to market. Form an SL (Societat Limitada) with €3,000 paid-in capital and 100% foreign ownership, open an Andorran bank account (expect strict KYC), then obtain the llicència d’activitat comercial and sanitary approvals with a HACCP/pla d’autocontrol. Andorra’s IGI (VAT) is 4.5% and corporate tax is 10%; budget import clearance for HS 0901 coffee and pre-classify to avoid delays. If roasting in-country, secure ventilation/smoke abatement, food-grade floors, water activity/moisture testing, and traceability from lot to batch; label in Catalan with origin, net weight, best-before, and Andorran operator address. For private label, lock quality via cupping protocols, roast curves, and spec sheets; verify EU-compliant packaging for any cross-border sales. Register your trademark with the Servei de Marques i Patents, and build distribution where demand concentrates: Andorra la Vella, Escaldes, ski resorts, hotels, and duty-free retailers. For ecommerce into the EU, use an EU 3PL and IOSS to skip parcel-by-parcel customs. Price wholesale on a landed-cost model and protect margins with seasonal hedging and futures.
