To start a coffee shop in Jordan, secure licenses, a compliant site, and a viable P&L before build‑out. Register your entity and trade name with the Companies Control Department (Ministry of Industry, Trade & Supply), obtain a municipal vocational license (Greater Amman Municipality), Ministry of Health food‑handling approvals (staff health cards), Civil Defense safety clearance, ISTD tax registration (income and sales; choose a POS ready for e‑invoicing), and Social Security enrollment; get Ministry of Labor work permits for non‑Jordanian staff. Lease only sites zoned for food service; negotiate 3–5 years with rent ≤12–15% of projected sales, validated by 3–5 day footfall counts. Confirm power capacity (single 30–40A or 3‑phase) and plumbing; install water treatment targeting 70–150 ppm to protect machines. Budget JOD 25k–70k for fit‑out and JOD 15k–40k for equipment; if importing, use a broker for Jordan Customs and JSMO conformity. Start with a two‑group espresso machine, grinder, and a service contract. Source from reputable local roasters to avoid import permits. Price beverages for 65–70% gross margin; include espresso, cardamom/Arabic coffee, and iced options. Launch with bilingual branding, Google Maps SEO, Instagram, Talabat/Careem delivery, and CliQ/ZainCash acceptance. Track COGS, labor, and cups sold; target 150–250 cups/day within six months.
