To start a coffee business in Indonesia, lock in compliance and unit economics first: pick your model (café, roastery, kiosk, wholesale) and register via OSS to obtain an NIB plus the right KBLI; cafés generate a Tourism Business License (TDUP) in OSS, while roasting/packaging needs processing and retail codes. Secure an NPWP, decide on MSME tax (0.5% under PP 23) or VAT PKP when turnover exceeds IDR 4.8B, and enroll staff in BPJS Ketenagakerjaan/Kesehatan. For premises, ensure PBG/SLF, environmental SPPL or UKL-UPL (scale-based), fire clearance, a grease trap, and a Sertifikat Laik Higiene Sanitasi; food handlers need health certificates. Halal is mandatory for F&B (phased from Oct 2024): certify menu and packaged coffee with BPJPH; small-scale packs use PIRT, industrial lines need BPOM MD; apply Indonesian labels (producer, net weight, ingredients, expiry, halal/BPOM/PIRT). Source via contracts with farmer co-ops (specify origin, grade, moisture <=12%, defect counts); importing requires API-U and customs registration. Standardize operations: water 75–150 ppm alkalinity, espresso TDS 8–12%, preventive maintenance, milk at ≤4°C, FIFO, HACCP, and target 25–35% COGS. Accept QRIS, cards, and e-wallets; integrate POS with GoFood/GrabFood. Hire under UMP, use PKWT/PKWTT, manage overtime. Protect brand at DJKI (classes 30, 35, 43) and secure your .id.
